Butala Branding
Since freshman year of college, I've written, directed, shot, and edited over 500 ads across social media startups, national consumer brands, and corporate clients. My work includes scripted vertical content, candid man-on-the-street interviews, and shareholder facing corporate videos, often building and leading my own cast and crew from the ground up within a client's budget. I've directed teams as large as seven, sustained production paces of up to 40 deliverables a month, and consistently hit deadlines even under strict brand guidelines. Clients include Bless'n, BlueChew, Conzuri, and Walton.
Camera Op, Grip, Gaff and Editor –2025
Walton is a land acquisition firm, and I was part of a 3-person team producing headshots and social video content for shareholder-facing channels. My role covered camera operation, grip/gaff, and editing, along with coaching employees through headshots to help them feel comfortable in front of the camera. The shoot ran across three days — headshots on day one, followed by two days of video production and retakes.
Content Producer & Team Lead 2024–2025
Brought on to BlueChew to organize my own cast and crew, writing, directing, and editing a mix of scripted and man-on-the-street style content. Sustained a pace of 16 videos per month for several months without missing a deadline, working within strict brand and content guidelines given the nature of the product. these were featuted across social media and youtube ads.
Content Producer & Team Lead 2022–2025
Hired during my freshman year at ASU, I produced short-form advertising content for London-based men’s footwear brand Conzuri, handling writing, shooting, hosting, and editing for most campaigns. As demand grew, I scaled production to a team of 3 videographers and 2 editors, producing up to 40 ads per month while personally shooting 10–12 ads per week. I developed concepts and shoot schedules, coordinated talent and videographers, and managed the editing and revision process, often conducting street interviews with students near ASU and New Yorkers in Washington Square Park.
Content Producer & Team Lead -2025
Brought on early by Bless'n, a social media startup, to build out their advertising presence from scratch. I wrote, directed, and edited campaigns while assembling and leading my own production team of 7: casting actors and hiring a DP, grip/gaff, and PA, all managed within the client's budget. Productions ran two tracks: scripted vertical ads shot on set, and candid man-on-the-street interviews filmed with students on ASU's campus.